How to redirect internal URL to SharePoint subsite?

I need to redirect internal URL http://company.com to SharePoint subsite http://server1:81/subsitename.
I did AAM in SharePoint, but it redirects only to http://server1:81. Any thoughts?
Right now http://company.com is pointing to http://server1:80 via DNS settings.
logictrailAsked:
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Kyle AbrahamsSenior .Net DeveloperCommented:
have you tried on using the iis rewrite module on server1 to execute the redirect ?

http://blog.discountasp.net/root-redirection-to-subdirectory/
logictrailAuthor Commented:
Yes, I have. The problem is I have a working site on http://server1:81, and if use redirect I cant open that site since it 's redirected to subside.
Can I use iis rewrite module to redirect domain http://company.com to to SharePoint subsite http://server1:81/subsitename?
Gaurav SinghHead - Managed ServicesCommented:
you can do it via IIS only, using http redirect option. you need to put the URL http://server1:81/subsitename in the redirect settings.

refer https://technet.microsoft.com/en-us/library/cc770409(v=ws.10).aspx

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logictrailAuthor Commented:
Thank you!!
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