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brettr

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How to track referrer in Goal?

I have several goals setup for product purchases. However, I don't know where the user came from.

I have several sources to drive traffic to my site for the purchase. The source links to a specific sales page. Is there a way to add the source as part of the goal?
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Dhawal Barot
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Different options are there to track same.

1.

Create a separate clone website, if you have small static site.

2.

Use tiny url creator. Like Bit.Ly or Goo.Gl - They do provide separate analytic

3.

Use Google URL Builder. [Help : https://support.google.com/analytics/answer/1033867?hl=en]

4.

Don't be dependent on Google Analytics only. But do use StatCounter and TraceWatch too.
And there are many other tricks to classified your traffic.

Now question comes - How to Identify Traffic with Source?

If you're using Google Analytics then follow below steps. (I'm considering a fact here that you've set all goals properly from admin section.)

1.

Login to Your Google Analytics account.

2.

On left side. Drag your mouse down-side. Click on Conversion -> Goal -> Overview.

2.

Check as per shown in Image.User generated image
If you're using StatCounter or TraceWatch then simply track as per shown in below Image.

User generated image
Let me know if any,

Good luck!
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brettr

ASKER

I'm not sure what this has to do with the question.  It doesn't show that user A came from youtube and purchased productB.

If you expect to find that from several different stats sites, good luck.
ASKER CERTIFIED SOLUTION
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Lucas Bishop
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ASKER

@Lucas: ah - yes. I did "Source/Medium" instead of Channels and that gives a little better detail. I see sources such as:

youtube / post description
youtube / youtube URL
google / organic

Do you know if there is a way to see the actual URL someone came in on? In say "youtube / youtube URL" or "youtube / post description"?

I'd really be narrowing down the exact video I believe at that point.
A different report:

Acquisition > All Traffic > Referrals > 

In this report, if you click the referrer, it will show you the breakout of each URL.
Also, you could create a custom report with much of this data, that way you could export all of it. Here is one that is fairly generic that I constructed in less than a minute, but you can get the gist of it:
User generated image
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ASKER

When you say Acquisition > All Traffic > Referrals >  and then "referrer", do you mean "Referral Path" from the secondary dimension?
Sorry, replace my reference to "referrer" with "source". This will show the referral path.

Acquisition > All Traffic > Referrals > 
...then click on any given Source.

In this view, they show a fairly comprehensive level of detail for the Referral Path.  I believe this path is what you are looking for, as it gets down to the level of individual urls and you can see which ones are driving goal conversions.