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ugebFlag for United States of America

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tag a picture in Word 2013?

I can add a picture to Word and resize etc., but I can't find a way to name it.  Is there a way to add a name /tag/alias to a picture?

This is my scenario.  I'm using C# and Open XML to replace a picture in a Word document, and all the examples I found identify the picture to be replace by some kind of name.  These are the 2 sources that were most helpful:

http://ericwhite.com/blog/replacing-a-picture-in-a-picture-content-control-in-an-open-xml-wordprocessingml-document/  (here called an 'alias')
&
http://www.eelcomulder.nl/2012/07/06/open-xml-setting-multiple-picture-content-controls-by-tag-name-without-going-crazy/  (here called a 'Tag')

How do I name a picture in Word so that I can access it specifically in Open XML?
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Lisa Miller
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I think this might be helpful - https://www.youtube.com/watch?v=H7VsUNH8Us0
Go through this link.
http://windows.microsoft.com/en-in/windows/tag-pictures-easier-find#1TC=windows-7

To add tags to pictures

    Open the Pictures library by clicking the Start button Picture of the Start button, and then clicking Pictures.

    Locate and click the picture that you want to tag.

    To select multiple pictures that you want to tag the same, press and hold down the Ctrl key, and then click the pictures you want to tag the same.

    In the details pane at the bottom of the window, next to Tags, click Add a tag, type a tag name, and then click Save.

    If the details pane isn't displayed, on the toolbar, click Organize, click Layout, and then click Details pane.
Hi. If you want to add tags to your pictures, open the pictures library. Personal loan www.myfundbucket.com is now on your finger tips. Click the picture that you want to tag. Its done!
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ASKER

I'm sorry but I don't see how any of these answers apply.
@Lisa, your answer is adding alternative text, not a name.

@Trideep, your answer is in Windows, not Word.

How do I do this in Word?
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ugeb
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My answer was the only viable solution for naming a picture in Word.