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MS Exchange (Office 365) VS iCloud

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Last Modified: 2016-08-03
Hi - i know this is a common question that pops up but i don't seem to find comprehensive answers that satisfy my query.
I resell and manage a number of Exchange Online mailboxes via Office365 for my clients. I have always been a fan of Exchange for well over a decade. More recently with the introduction of Icloud, i find some iphone users asking me why they cant do the same on that. I know iCloud syncs mail/contacts/calendars but how it works in the background exactly has always baffled me - Does it use IMAP? I am loath to have to set people up on iCloud when i feel that Exchange is a superior service but i am not equipped with the necessary pros and cons of the service to make a valid comparison.

Thanks
D
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