Python error - Need Help

I am new to python and I am trying to add rel="nofollow" to all of the links in http://www.theherbsplacenews.com that match the regex pattern below.  When I do that I am getting this error.

============== RESTART: /Users/rjw/Documents/Python/getLinks.py ==============
<_sre.SRE_Match object at 0x1021a0f30>

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this is my code

# http://www.theherbsplacenews.com/

import urllib2
import re

#connect to a URL
website = urllib2.urlopen('http://www.theherbsplacenews.com/')

#read html code
html = website.read()

#use re.findall to get all the links
# links = re.findall('"(http://www.theherbsplace.com/.*?)"', html)

prog = re.compile('"http://www\.theherbsplace\.com/(.*?)?"')
result = prog.match('"http://www.theherbsplace.com/\1" rel="nofollow"')



print result

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