MS Word - What are these fields? New to 2010? 2007?

I've never seen these but they appear in templates in MS Word. (See red arrow in graphic)
Can someone tell me what they are or supply a link to a decent description.

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brothertruffle880Asked:
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GrahamSkanRetiredCommented:
I may be missing the point here, but the example looks like a Content Control with modified placeholder text. Such controls were new in 2007.
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JohnBusiness Consultant (Owner)Commented:
I have not run across this, probably because I do not use templates.

I think this is what you are looking for (refers to Word 2007 and 2010).

https://support.microsoft.com/en-ca/kb/212251
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Serena HsiMarketing ConsultantCommented:
The "type the body of the letter" is form field instructional text in a Word template. This is commonly found on documents such as invoices, job applications, customer service requests, etc. An ancient but useful predecessor of being able to create forms without the use of Adobe Acrobat.

Microsoft KB article - Add instructional text to a form
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xtermieCommented:
These are used in templates or in documents created by users to guide you through what kind of content is expected in that place holder.

Good description here:
https://msdn.microsoft.com/en-us/library/office/ff836891.aspx

and video illustration here:

https://www.youtube.com/watch?v=QMY8i1OzkPU

Hope this helps!
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