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Advice on making a YouTube video that generates traffic

Posted on 2016-10-22
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Last Modified: 2016-10-23
I am planning to make a political video that I hope will generate interest and get shared by many people on Facebook, due to its relevance to this political season.

1) How important is the name of the video to being high on the search list?
2) can I assign meta-data to boost the SEO ranking?
3) What kind of video length is ideal?
4) how could I manage 6 or 7 "chapters" to this topic as distinct videos?
5) what kind of naming convention assures that YouTube displayed the names in order?

Thanks
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Question by:newbieweb
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7 Comments
 
LVL 6

Accepted Solution

by:
Austin Texas earned 2000 total points
ID: 41855728
1. I would suggest focusing on making the name enticing to potential viewers.
2. Meta data is not strong in generating SEO anymore. Focus more on the description content and make sure you are hitting you keywords.
3. Most commercial videos are under 30 seconds. Introductory videos average under 2 minutes. How-to's can be any length. This all really depends on the quality of the content, how engaging it is, and making sure to pace the video so that it doesn't drag.
4. Absolutely. I would recommend setting up a Channel and putting all your videos in it.
5. It is always good to name a series with a common name and then append it with something like "- part 1/7", "- part 2/7" and so on, but that is more for humans to make sure they are watching them in order. YouTube will look more at your post dates to order them. That said, if one chapter gets a lot more view, YouTube will often lead with that one, which is not necessarily bad for you.

I hope that helps.
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Author Comment

by:newbieweb
ID: 41856032
If I have different names, but want them watched in a series, why wouldn't the following be better?

Part 1: qqqqq
Part 2: tttttt
Part 3: ppppp

Since I do not want to commit to the number in the series, I prefer not saying 1/7

>Focus more on the description content and make sure you are hitting you keywords.
How many words do I have to describe the video?
How do I gather the weight of different key words?
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LVL 6

Assisted Solution

by:Austin Texas
Austin Texas earned 2000 total points
ID: 41856205
That would work, although usualy tubers like to start the title with something more enticing than "Part X:".

Also, someone that chooses to search for the other parts instead of going to your channel might put in, based on your example above, "Part 2: qqqqq" which may not lead them to "Part 2: tttttt". However, you might be able to mitigate that by updating the descriptions.

Regarding keywords and tags....

Depending on who you ask, you should use 1, 5, 7, 10, or as many tags/keywords as you can think of. My advise is that to focus on their relevance and find about half a dozen to be average.

Here are some tools that you can use to analyze keywords: http://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx#sm.001k41lig157deoftqz1vpg46efky

Another tactic is to look at your competitors keywords and riff off of that.
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LVL 6

Assisted Solution

by:Austin Texas
Austin Texas earned 2000 total points
ID: 41856212
This expert suggested creating a Gigs project.
I hope this is helping.

Let me know if you would like me to do this for you! I am a consultant at www.ActiveWeb.com and would be happy to help you build and execute your campaign.

If you feel you have it under control, that is totally fine as well.
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Author Comment

by:newbieweb
ID: 41856215
thanks
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Author Closing Comment

by:newbieweb
ID: 41856217
thanks
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LVL 6

Expert Comment

by:Austin Texas
ID: 41856219
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