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GouthamFlag for India

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adwords from google

Dear Experts

We had hired digital marketing agency for online marketing services which includes the part of SEO and SEM, they had promised over the period of 06 months will provide the quality of leads however they could not make it happen, they keep asking us monthly huge budget for SEM/ Adwords. now that another agency we have introduced who has experience in our business vertical as they have been providing digital marketing services for our business vertical, I call this as agency2.  we used to pay for Adwords to agency1 and they inturn pay to google.

We removed few projects from agency 1 and gave it to agency 2 accordingly we divided the SEM budget, now the agency 1 says " On Google Search, since key word bidding is done for project specific search and company specific search, it impacts the cost and quality score. Suggestion is to work with one agency on Google Search"

please suggest whatever agency2 is saying,  is this correct. would like to understand this.

Thanks in advance.
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weifai

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