I have a couple of tables in a database that are using the LONG data type. It's a horrible data type and we need to get rid of it. The question is what do I replace it with? I've narrowed it down to LOB, BLOB, or CLOB but the differences between those seem subtle and I can't quite figure out which is the best choice and why. Some of the LONG fields are storing bitmap image data. Others are storing HTML markup text. I'm OK with using a different data type for each of those. I just need to get rid of the LONG.