We recently updated our website, and now I'm addressing 301's.
A good percent of the 404's are to things that simply existed on the old server...like backups of old email promotions...old PDFs from promotions a few years ago/etc. We just didn't migrate those files over to the new server.
...and as you might imagine, there are hundreds of these things.
What do you do for 301's when the 404's are for content that is obsolete, not really part of the site, etc? Do I really need to go into htaccess and figure out an appropriate redirect for every single eblast that I chose not to migrate over, or PDF from some campaign a couple of years ago?