A web development client of mine has a WordPress site with a theme that has what is a very normal and popular look these days: the top of the Home page has the company logo and the site's main menu; underneath this is a full-width image slider; and below the image slider is where the textual content begins.
A buddy of mine who's a web marketing guy maintains that websites of this type, with textual content only appearing "below the fold," are hurting themselves in terms of SEO. But I have trouble accepting that this is the case, when most attractive and professional-looking sites these days have that very look.
In 2017, are web pages with images above the fold and text essentially only beginning below the fold really at a disadvantage in search engine results pages placement? Or has the "above the fold / below the fold" concept become irrelevant by now?