troubleshooting Question

how to implement IP targeting

Avatar of Arthur Wang
Arthur WangFlag for United States of America asked on
Internet MarketingWeb Development
11 Comments2 Solutions200 ViewsLast Modified:
My boss recently gave me a project to do IP targeting———based on a list of IP addresses and push the banner ad to whichever websites the targeted customers go to. This is a little different from the google Adwords Geo-targeting option. In case you have no idea about this subject, below page give a good explanation:

https://www.vicimediainc.com/ip-targeting-direct-mail-internet/


“How is this different than Geo-Targeting?
Geo-targeting uses groups of IP addresses to target an area.  But IP Targeting uses individual IP addresses to target specific households.  Think of it as sniper-like advertising reaching an exact target rather than advertising that blankets an area.”

I know that most of the IP addresses assigned by the ISP DHCP server don't change frequently. some even change every a couple of years. I also know how to map the IP addresses to the physicall addresses, but have no clue how to push the banner ad to individual IP addresses.

I totally have no clue how to implement it, see if anybody can give me some idea?
ASKER CERTIFIED SOLUTION
Mal Osborne
Alpha Geek

Our community of experts have been thoroughly vetted for their expertise and industry experience.

Join our community to see this answer!
Unlock 2 Answers and 11 Comments.
Start Free Trial
Learn from the best

Network and collaborate with thousands of CTOs, CISOs, and IT Pros rooting for you and your success.

Andrew Hancock - VMware vExpert
See if this solution works for you by signing up for a 7 day free trial.
Unlock 2 Answers and 11 Comments.
Try for 7 days

”The time we save is the biggest benefit of E-E to our team. What could take multiple guys 2 hours or more each to find is accessed in around 15 minutes on Experts Exchange.

-Mike Kapnisakis, Warner Bros