My boss recently gave me a project to do IP targeting———based on a list of IP addresses and push the banner ad to whichever websites the targeted customers go to. This is a little different from the google Adwords Geo-targeting option. In case you have no idea about this subject, below page give a good explanation:
“How is this different than Geo-Targeting?
Geo-targeting uses groups of IP addresses to target an area. But IP Targeting uses individual IP addresses to target specific households. Think of it as sniper-like advertising reaching an exact target rather than advertising that blankets an area.”
I know that most of the IP addresses assigned by the ISP DHCP server don't change frequently. some even change every a couple of years. I also know how to map the IP addresses to the physicall addresses, but have no clue how to push the banner ad to individual IP addresses.
I totally have no clue how to implement it, see if anybody can give me some idea?