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Arthur Wang
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how to implement IP targeting

My boss recently gave me a project to do IP targeting———based on a list of IP addresses and push the banner ad to whichever websites the targeted customers go to. This is a little different from the google Adwords Geo-targeting option. In case you have no idea about this subject, below page give a good explanation:

https://www.vicimediainc.com/ip-targeting-direct-mail-internet/


“How is this different than Geo-Targeting?
Geo-targeting uses groups of IP addresses to target an area.  But IP Targeting uses individual IP addresses to target specific households.  Think of it as sniper-like advertising reaching an exact target rather than advertising that blankets an area.”

I know that most of the IP addresses assigned by the ISP DHCP server don't change frequently. some even change every a couple of years. I also know how to map the IP addresses to the physicall addresses, but have no clue how to push the banner ad to individual IP addresses.

I totally have no clue how to implement it, see if anybody can give me some idea?
Internet MarketingWeb Development

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Mal Osborne

8/22/2022 - Mon
Mal Osborne

Is the site you plan to put banner ads on one that you have control of? Doing what you say would required either that or an ISP willing to slipstream ads.

All up, sounds seriously dodgy to me, difficult to implement, and possibly illegal in many places. If you are a repuitable business, I would avoid this. It you are selling Viagra from India or something, then it might work.
Arthur Wang

ASKER
Malsensa, thanks for the comment, we are repuitable marketing company in the states with the history longer than google. If you google the keyword "ip targeting companies" , you can see a lot of result.

for example:

http://eltoro.com/

https://www.neustar.biz/resources/product-literature/advertising-ip-targeting-brochure

I believe many companies out there doing this business, for example, if I happen to go to American Eagle, click on one of the product from Victoria's Secret,  their banners ad show up in all the news websites include ESPN, Fox news, CNN etc.

I don't have control over those public websites for sure.

By the way, more explanation for your word : "ISP willing to slipstream ads", maybe this is how American Eagle or Victoria's Secret do. I guess this is different from Amazon.com, i assume amazon use cookie to track which product I had viewed in the history.
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Mal Osborne

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Dave Baldwin

I'm not sure you want to do 'IP targeting'.  The occurrence of seeing ads on a site after visiting another site is called 're-targeting'.  A number of companies do it.  One you can sign up with is AdRoll.  Google may do it also.  I know that Amazon does it for their products.

This is not based strictly on IP addresses.  They can track me even when I'm browsing from a different IP address.  I don't know the exact details except that they build a database of contacts and they look for them on all the sites that they serve.
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Arthur Wang

ASKER
"They can track me even when I'm browsing from a different IP address."-----this would be even better if this is real from the standpoint of marketing.

"that they build a database of contacts and they look for them on all the sites that they serve. "-----how could this possible? all the sites served by the ISP? I think only ISP could possibly do this.
Dave Baldwin

No, they track a lot of info.  If I browse Amazon on my left hand computer, I will see Amazon ads for those products on Facebook on my right hand computer which goes thru a different ISP and has a different public IP address.  Companies like AdRoll have invested a lot in developing the ability to track people across the internet.  You would not be able to duplicate their resources without dedicating your company to that task.
Arthur Wang

ASKER
Actually I think I would be more interested in the IP targeting instead of re-targeting.

Say I collected a list of IP addresses, or a list of IP addresses provided by an agency or a customers, for example:  BMW car dealer give me a list of IP addresses, and they want to show their car service banner to all the web site visited by these IP addresses in the list, is this called IP targeting or re-targeting?
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Dave Baldwin

I suppose that would be IP targeting.  So for business XYZ with a few hundred employees behind IP 1.1.1.1 you would present them all with that ad?  Remember that IP addresses do not identify individuals but network locations.  I have about 30 computers so I could have 30 simultaneous users behind 1 IP address.
Arthur Wang

ASKER
I understand what you said, that's likely to be one of the cases which does not make sense in terms of marketing concept. however, when the majority of the IP addresses are from the household IP, say 99% are cleaned household IP, this IP targeting would make significant difference.

By the way, how could possible you have 30 computers (guess you might be the boss of the company)?  Our company have 6 rack of servers, they share a big block of IP addresses with three different ISP for the purpose of redundancy, anyway, this is off the topic.
Dave Baldwin

Customers give me their old computers when they upgrade to make sure that no  one can access their personal information.  And I've been buying used computers at GoodWill for years.  The computer that I'm on right now is from GoodWill and the other one on my desk is from a customer.
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