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Is Webometrics a Ranking of university websites?
NO!. Web presence and visibility are used as indicators of global performance of a university. These indicators take into account the teaching commitment, the research results, the perceived international prestige, the links with the community, including industrial and economic sectors, of the university.
Web design is totally irrelevant as all the measurements are related to the contents published (quantity and quality), especially those open access documents of academic interest or relevance.
Usage statistics related to number of visits and visitors are weak indicators. The motivation and meaning of a visit is not correlated with the quality or usefulness of the contents. Most of the cases the visitors are local, usually the own students of the university, as can be shown in the sudden drops in the temporal distribution of visits during academic vacations. Clearly this indicator is strongly linked to the size of the institution (number of students).
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