VEVO? or YOUTUBE? Why do some Artists Choose VEVO?

brothertruffle880 used Ask the Experts™
I'm curious as to why some artists post on VEVO versus YouTube.
Musical artists in particular.
Watch Question

Do more with

Expert Office
EXPERT OFFICE® is a registered trademark of EXPERTS EXCHANGE®
HI brothertruffle880,
when users started uploading in Youtube and sharing music videos, it led to issues of copyright infringement.
In response to this, the music recording companies came up with Vevo. The recording companies readily share their copyrighted music videos on Vevo for individuals to view.

Basically vevo started from Google along with some music companies
(Sony Music Entertainment, Universal Music Group etc) as a way to post music on the web with advertisement
and split the revenue from the adds.



Do more with

Expert Office
Submit tech questions to Ask the Experts™ at any time to receive solutions, advice, and new ideas from leading industry professionals.

Start 7-Day Free Trial