I am just thinking about this very cliched phrase that is so often used by corporate executives. And this dawned upon me when my friend asked me what is my USP when I decided to setup a store on an online marketplace.
I am thinking of this from 2 angles:
- From a business angle
- From a product angle
What really differentiate Supermarket A from Supermarket B,C, or D?
- They will likely be selling the similar range of brands at likely the similar prices.
- They will likely have the similar facilities like parking, children friendly facilities, etc
- The level of service will likely be the same
So how can a business as such really differentiate themselves? And even if they do, how can prevent it from being duplicated.
And at the end, if they really came with something unique .. is it really a uniqueness that matter to the consumers?