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I am considering a small mass emailing to promote my new book. But I do not have the technology yet to validate who has opened the email and who has not.<br />
<br />
I once use MailGun and found that had a great technology for that kind of validation.<br />
<br />
Does anyone have suggestions about what other things are important when validating the response rates from a mass mailing?<br />
<br />
I need to track:<br />
- conversion rate of a purchase, based upon the number who saw the email<br />
- I need to know who saw the email so I could consider sending it a second time to those who did not see it the first time<br />
<br />
What else?<br />
<br />
What tools exist? Free is better.<br />
<br />
I am considering Zoho because of its ability to trace whether the email was opened.<br />
<br />
Suggestions?
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I am considering a small mass emailing to promote my new book. But I do not have the technology yet to validate who has opened the email and who has not.

I once use MailGun and found that had a great technology for that kind of validation.

Does anyone have suggestions about what other things are important when validating the response rates from a mass mailing?

I need to track:
- conversion rate of a purchase, based upon the number who saw the email
- I need to know who saw the email so I could consider sending it a second time to those who did not see it the first time

What else?

What tools exist? Free is better.

I am considering Zoho because of its ability to trace whether the email was opened.

Suggestions?

Need to trace email recipients responses

SugarCRM produces the web application Sugar, a customer relationship management (CRM) system that is available in both open-source and commercial open-source applications. Sugar's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.

SugarCRM

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