reciprocal link

what is the deference between reciprocal link and regular link ?
Maede ShiriAsked:
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Gertone (Geert Bormans)Information ArchitectCommented:
A reciprocal link is actually a regular link.
But is a link that "returns"

Often it is part of a deal between webmasters when they agree to have a link to the each others site
as a "see also" or partner link
The reason for this is to increase traffic and gain credibility or authority in search engines

There is no technical difference between a regular or a reciprocal link

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Gertone (Geert Bormans)Information ArchitectCommented:
Note that search engines are aware of techniques for optimizing the searches.
So if you stuff your pages with completely irrelevant (reciprocal) links (because you have deals with a a lot of "partners" to point back and forward) search engines might "punish" you for not allowed search engine optimisation.
So, if you want to set up agreements with other site owners for references (links) that are reciprocal in nature, make sure they have at least some relevance
David FavorLinux/LXD/WordPress/Hosting SavantCommented:
The term reciprocal link, means I'll link to you if you link to me.

Google considers this a paid link, because you've paid for a link with another link.

Google's analysis algorithms are very good.

For example, if they see a large percentage of your links go to other sites, then these other sites have a link to your site.

This suggests unnatural or paid linking + both your sites + sites linking to you will be penalized.

Guideline: Produce content great enough people link to you naturally + never swap links with anyone.
Gertone (Geert Bormans)Information ArchitectCommented:
All answered really in the first comment.
All follow up comments give some clarification but nothing really new
A thank you or some response from the original poster would have been nice
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