error trying to install iTunes

When trying to install iTunes I get the following (I run it as an admin):
There is a problem with this Windows Installer Package. A program required for this install to complete could not be. Run. Contact your support personnel or package vendor.

On Windows 10
itunes_error.JPG
LVL 1
alonig1Asked:
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RaminTechnical AdvisorCommented:
Hi,
Please download the tools from this link and run it as described in that page, it worked for me in similar situation.
https://support.microsoft.com/en-us/help/17588/fix-problems-that-block-programs-from-being-installed-or-removed
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alonig1Author Commented:
The itunes doesn't appear in the add remove programs although it's installed (an earlier version)
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Kyle AbrahamsSenior .Net DeveloperCommented:
See if the uninstaller exists in the itunes directory and run it manually.
 
If not then download the msicuu2 utility (http://www.majorgeeks.com/files/details/windows_installer_cleanup_utility.html)
and see if it appears in that list.
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alonig1Author Commented:
Also in the cleanup tool can't see it.
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Kyle AbrahamsSenior .Net DeveloperCommented:
From:
https://discussions.apple.com/docs/DOC-3551

First, check to see if your Apple Software Update for Windows is up to date"
In your Start Menu, click All Programs and then click Apple Software Update.
 
In Apple Software Update, check to see if you are being offered a new version of Apple Software Update. If there's a new version of Apple Software Update showing in the list of available updates, select the Apple Software Update update and deselect any other software that may also be being offered to you at the same time. Now install the new version of Apple Software Update.
 
If the new version of Apple Software Update for Windows installs properly, now try another iTunes for Windows update or install.
 
If Apple Software Update does not appear under "All Programs" or no newer version of Apple Software Update appears in Apple Software Update, do a repair install of your Apple Software Update for Windows




If Apple Software Update does not appear under "All Programs" or no newer version of Apple Software Update appears in Apple Software Update, do a repair install of your Apple Software Update for Windows
 
First, restart your PC.
 
If you're using Windows XP, go into your "Add or Remove programs" control panel. Select Apple Software Update, click "Change" and then click "Repair".
 
If you're using Vista or Windows 7, go into your "Uninstall a program" control panel. Select Apple Software Update and click "Repair".
 
If the repair install goes through properly, now try another iTunes for Windows update or install.
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