Selling techniques: Looking for the conventional wisdom

I am trying to organize a direct selling team, and hope to track down some tried and true selling techniques. But, in today's world, these must involve a discussion of cold calling, texting, using warm-leads, emailing, using Desktop Sharing, etc. (The CRM we use may be Pipeline)

I presume this is a space (Sales Training) that's cluttered with experts, so I hope to learn which ones should be used first and foremost on our list.


newbiewebSr. Software EngineerAsked:
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Unless you can generate a demand for your product (or service) through some form of advertising, promotion or endorsement that will generate leads for you, you're really stuck with cold calling. Awareness and demand from your target market always opens doors for sales staff. Once they're in, then the fun begins.
newbiewebSr. Software EngineerAuthor Commented:
What kinds of tools have you used in the past to add structure to your selling approach?
I've found having a thorough knowledge of the product, and being able to anticipate any and every question that may be asked helps. To do this, I have often done trial presentations to friends who know absolutely nothing about my product. This helps with timing, flow, and testing my product memories. If the friends had kids, I involved them too because they were the ones who asked the left field questions, and were the ones that didn't understand the technical terms that often need more simplification to clearly explain them. Using pictures and animations in a PowerPoint show rather than boring facts, also helps the presentation be memorable.

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newbiewebSr. Software EngineerAuthor Commented:
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