Can't license server 2012

Hi, I built a server in a KMS license environment and then moved it to a DMZ, so it needs to be activated by phone.

I've got a MAK code, which has been used all over the estate, and i've used:

slmgr -upk (to remove the kms links)
slmgr -ipk <mak> (to add the new key)

and it says it's loaded successfully but when I run slui /4 it says Access Denied, contact your administrator. (Hi!) and when i run slui it asks me for a key.  If I use the same key, as before it says This key didn't work, please check it and try again or try a different key.

I get this in event viewer (googling now) - License Activation (slui.exe) failed with the following error code:
hr=0xC004F074


Any tips?
Barry BeaverAsked:
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Philip ElderTechnical Architect - HA/Compute/StorageCommented:
slmgr -ipk AAAAA-BBBBB-11111-22222-CCCCC -ato

That should do it.
Rob WilliamsCommented:
I have seen issues when you get the "This key didn't work, please check it and try again or try a different key." that the system thinks you have the wrong version for that key.

You can check the current server version using:
DISM /online /Get-CurrentEdition

Then see what server versions it can be upgraded (switched) to:
DISM.exe /Online /Get-TargetEditions

If for example it returns eval version and server standard is an option, you can apply, add the key, and activate, with:
DISM /online /Set-Edition:ServerStandard /ProductKey:XXXXX-XXXXX-XXXXX-XXXXX-XXXXX /AcceptEula

Note: this does not work on Domain controllers, but you could at least compare options with the first 2 DISM commands to see if a problem may exist.  
More information on this topic can be found in the following links:
https://blogs.technet.microsoft.com/blainbar/2013/03/06/article-converting-evaluation-versions-of-windows-server-2012-to-full-licensed-versions-with-valid-product-keys/
https://technet.microsoft.com/en-us/library/hh824821.aspx
kevinhsiehCommented:
I open up the port to the KMS server through the DMZ so my servers can still activate.
Barry BeaverAuthor Commented:
Thanks very much for your comments, they were very helpful in figuring out what the actual problem was.

#1 When you removed the key with slmgr -upk, you need to reboot after.  To my shame, I missed this step.
#2 I was given a KMS client key instead of a MAK key.

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Barry BeaverAuthor Commented:
Had to contact MS.
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