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Leads generation

I have website that allow anyone to fill out their information and get e.g. Commercial auto insurance and the last page will show their companies. The user is free to select any companies he or she wants.

Recently, I have those insurance broker who like to put their name on the list and I want to learn how I should charge them ...

Any ideas?
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Serena Hsi
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Thanks scott. In my case, it is hard to deal with any companies willing to put xxxx per year instead of xx per lead
I understand. That's what I was saying. This vertical typically wants what appears to be easy.  "Pay $X per lead and follow up".

Look at this link, http://www.autoinsuranceleadsdirect.com/browseleads.cfm

Shows $3.50 each.

Good luck!
Thank you for your information. It is a good reference but that just don’t work in my case
Are you referring to the rates being charged? Too low?

The services we are referring to are national working with large quantities of paying members. If you have something more localized that that  is producing leads, I think you will be able to get more. The problem is there is a set amount of commission that the agents make and there just may not be a lot  of money in this. My clients are in the health insurance side and the individual commissions are not great unless they cross sell them into a financial product.
My vertical is a lot more narrow than home and auto. My revenue model is to approach a few large agents. They have more capital to pay as well as taking care the leads in more proper ways.

In my experience, most small agents regardless of health or p n c, does not have right way to handle the leads. But they end up complaint the leads do not work well. I just don't want fall into those drama.

Basically, I provide marketing and technical side to help them generate more business. On the tech side, I definitely know what to do. Just on the marketing side, I am still not sure how to come up with win win revenue models
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Thank you coach.