How to get regular clients for freelance web development

I've been taking on the occasional client, undercharging for my hours to meet market rates, but I just discovered Wordpress and I realized I can have enough output (you know for the average site someone wants to have built) and I can charge extra for custom plugins or Laravel or other solutions that require something more than Wordpress.

After 2018 I would like to start taking on clients - I would like to have the following on my portfolio
-Ecommerce site for local business built with Woocommerce
-Ecommerce site built for another local business built with Woocommerce
-consolidatedutilities.com rewritten in Laravel, possibly with a new design
-effinghamministorage.com possibly redone with wordpress
-pwsmeetup.com - a social media site for people with prader willi syndrome written in Laravel
-umstream.net - a streaming audio site for Umphrey's Mcgee written with Laravel and React

Would listing these sites be a good idea or a bad idea? Should I use Google Adwords? How much do I need to save up for advertising when I build a site advertising services?

I'm going to offer hosting and security. I'm studying Cyber Security and I don't know if I should put that.

I have Schizophrenia and Bipolar and it's a lot harder for me to communicate professionally that it is for most people. Presenting myself well will be a challenge, but I know that my work will be good. I have to work very hard at this, it doesn't come naturally to me, at least not since my diagnosis.

Thank you for your help, studying Cyber Security I feel like it's very important for me to work on being professional and moral.
burnedfacelessAsked:
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David FavorLinux/LXD/WordPress/Hosting SavantCommented:
Sigh... I'll likely get flack for what I'm about to say.

Bipolar == Massive cash, if you manage it well.

I'm intensely introverted + intensely bipolar. I manage my diet + lifestyle to keep myself in continual manic mode.

My most recent run has been continual manic phase since... around 2001 maybe... so a very long time.

In manic mode you'll produce far more than mere mortals.

If you have challenges speaking with people, consider this monetization flow.

1) Write articles about topics which interest you.

2) Monetize your content with Google Adsense.

3) Buy Outbrain + Taboola + Facebook traffic to your pages + refine your content, till all traffic runs are profitable.

Then just buy more traffic.

I have many clients using this model. It's very effective + means you get paid + never talk to humans.
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Andrew DerseOwnerCommented:
Here's my 2 cents worth.

I have started 2 web development/design companies within the past 10 years.
The first one I closed because I relocated to a different country and decided to liquidate that web business.
The business sucked. No one was paying anything for websites. $300 - $500 was the max I ever received for a site.

Then I moved back...and I opened my second company less than a year ago.
 It's running well, almost too well.

Clients are coming in regularly. I've even had to turn down people or charge a ridiculous amount of money because I had too much work.

Here's what I found worked for me the second time around.

Educating your clients.

Sometimes clients get this big idea in their heads that websites are supposed to be cheap. Well, I can definitely see where they are coming from. We are constantly bombarded by web hosting companies that provide these services for cheap...customer service is not so great though.

If you can educate your clients on how long it really does take you to build a website and why you are the best around, they will flock to you. We did minima Facebook promoting ( we will be doing more ) and mostly word of mouth. Our website speaks volumes as to the level of work we can provide. Some clients choose to go 'cheap and dirty' and they get a lousy website. Some are actually paying $5k to $15k and getting phenomenal looking websites. I even have a client for over $100k...so...

All that being said, it's worth the time to invest in yourself and your business. Learn the WordPress development framework, you won't regret it! Get your website out there looking so sharp, clean, and solid.

Customers will come, eventually, but you need to do the work upfront to educate them and show them why they should come to you.

BTW, the bipolar deal will only help. Customers like knowing you are a human and not a GOD. Most people think of us as some superhero or GOD because we can do these things. We are human. We just took the time to learn this stuff where they took the time to learn other things...that's all.

Good luck, you will do great!
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burnedfacelessAuthor Commented:
Thank you both of you. That was very helpful.
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