campaign management in sales force automation

Dear Experts

We have done various online integration website, online chat, facebook, and also other channels like CTI our marketing team would like to create campaign for every spend that they do on online and also offline like trade show etc,  we have following process
1) spend on various marketing activities in internet marketing like google Ad words, face book Ad campaign etc and also offline like trade show and bill boards, news paper, TV for a campaign
what would be best practice should we have to create campaign for each of the spend like google ad words X amount  and face book a separate campaign of y amount I mean should we have to create multiple campaigns for each activity or create one campaign as parent and make every activity spend as children for this , please suggest
D_wathiAsked:
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Nichole LaRueMarketing OperationsCommented:
I like to use parent campaigns just as a way to group my campaigns together. For example: Parent Campaign: Tradeshows
Within this campaign I would break out each individual tradeshow we attend by name. That way I know what opportunities came from which specific tradeshow, but can also see overall how tradeshows have performed.
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