Have a well-written article. Lots of good content.
On top of the page is a detailed set of in-house text ads.
First thing spiders see when arriving at the page is this word salad of ads. Ranging from services to products, these words can be far removed from the actual content of the page.
The page is appropriate for the advertiser. But, the text in their ads can be far afield from the content of what we'd like the page to be indexed for.
Have heard in the past that there is a way to write HTML so one could have specific elements up at the top of the code of the page, even though those elements may themselves be physically lower on the page itself, when rendered.
So that the code of the page would look something like this
<h1s h2s and well-written content>
<batch of text ads>
While the page itself would RENDER as
Batch of Text Ads
H1s H2s and Well-Written Content
I'd seen the code for doing this in the past. Need examples of how it could be done today.