What is ASO & Why is it important?

What is ASO?  Why is ASO important?
Anil PatelDigital Marketing MangerAsked:
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Ryan ChongBusiness Systems Analyst , ex-Senior Application EngineerCommented:
ASO means Apple Store Optimization.

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

Further reading:
Anil PatelDigital Marketing MangerAuthor Commented:
Yes and One App store. I have to Try lost trick But I cant get more app download. now found one website for app and I want to share my app story on http://www.appstory.org this is generated organic app visit. this is the right way to increase app downloads ??
Ryan ChongBusiness Systems Analyst , ex-Senior Application EngineerCommented:
as you may already found this article in appstory.org

8 Tips To Increase Downloads for Your App

it probably would involve marketing efforts to promote your App in Apple Store. but in general you would need to create a buzz to attract the internet/mobile users, which it probably can come from the App's feature or some innovative elements

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