How do I reattach loose display to Apple Watch?

The  display on the Apple Watch became detached.  Apple wants $240 to reattach it. If my Apple Watch was totally broken, I'd sooner buy a new one.

It appears that the display is glued to some sort of rubber gasket.

What should I use to reattach the display to the gasket?

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Shaun VermaakTechnical SpecialistCommented:
The glue is heat activated. Turn device off, place screen back in place and heat with heat gun (hairdryer in a pinch)
David AndersTechnician Commented:

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computerlarryAuthor Commented:
I have also seen suggestions to use a black silicon adhesive.

iFixit is a bit of a process, and I worry about applying too much heat with a heat gun.

I am going to bring it to a watch repair shop, to see if they will charge lot  less than Apple.
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