A Linked-In Strategy for Personal, Business, Book

I am a software engineer and my personal Linked In page has hundreds of links, mostly to recruiters. They send me requests and I accept them sometimes.

But I have a couple of new topics where the power of Linked In may come in handy.

I have a business that has services which save merchants many thousands of dollars, and for which I intend to create a "sales funnel."

Can this be a distinct Linked-In page? How is it linked to my personal? The less, the better, I think.

Also, I have a book to launch, and hope to use whatever experience I gain on building a "sales funnel" for my business, would also apply for my launching my book.

It seems like I need two new Linked-In Pages. Or Profile?

How do they connect?

I have no problem with a large division, since I prefer that my book does not get in the way of business.

newbiewebSr. Software EngineerAsked:
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Allie WattsDemand Generation & Digital Marketing SpecialistCommented:
For your business, I would recommend creating a LinkedIn Company page.

Here is more information on company pages and the general setup.

As far as utilizing LinkedIn for your sales funnel, the first step is to create a LinkedIn Campaign Manager Account. More information on that set up here.

There are several different ad types you can use in the campaign manager to collect potential leads for your sales funnel. I would recommend trying Sponsored Content Ads. You can create ones that do not show up on your company page but show up native in the feed, called Direct Sponsored Content. You can also promote company page content through regular sponsored content. Finally, sponsored inmail is a great way to reach specific leads via direct message on LinkedIn. This type of ad could fall later in your sales funnel.

Since your book is not a business, I would not recommend creating a company page on LinkedIn but, rather a Facebook page. You can use Facebook Ads and their geo-targeting features to reach people who may be interested in your book, tell them about book signings and events.

LinkedIn company pages and profiles do not connect. However when you own a LinkedIn company page or have permissions to use it, you will see it in your profile dropdown menu under "Manage".

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