ORACLE SQL, jQuery, and Single-Quotes - Fun?

Condensed demo of the real situation but this shows my issue:
ORACLE SQL likes this statement:

SELECT '<tr><td><a href="javascript:apex.event.trigger(document, ''''editXtra''''}]);void(0);"></a></td></tr>'
from dual;

Output is:

<tr><td><a href="javascript:apex.event.trigger(document, ''editXtra''}]);void(0);"></a></td></tr>

I pass this to the client via dynamic Action (AJAX) but jQuery doesn't like the 2 single-quotes and gives a "Uncaught SyntaxError: missing ) after argument list" error.

$('[summary="SITE"] tr:last').after('<tr><td><a href="javascript:apex.event.trigger(document, ''editXtra''}]);void(0);"></a></td></tr>');

Uncaught SyntaxError: missing ) after argument list

jQuery does like a single-quote escaped \'

$('[summary="SITE"] tr:last').after('<tr><td><a href="javascript:apex.event.trigger(document, \'editXtra\'}]);void(0);"></a></td></tr>');

BUT the way I'm doing it in SQL it gives error:
 

SELECT '<tr><td><a href="javascript:apex.event.trigger(document, \'editXtra\'}]);void(0);"></a></td></tr>'
from dual;
 

ORA-00911: invalid character

I feel like I am missing the obvious.. any ideas?