Win 10 installation BSOD error

Purchased a new PC - ASRock MB.  Tried to install Win 10 but every time an error shows and it keeps rebooting.

Initial screen shows Win 10 logo and then BSOD appears

Have no idea what it is or how to get it to work.
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JohnBusiness Consultant (Owner)Commented:
Purchased a new PC - ASRock MB

The message is very clear - the motherboard / chip is not compatible with Windows 10.

Ask the vendor for a BIOS, Chipset, Video combination that works or return the board
post the motherboard model for more info plse !
Of course it is compatible... what an idea. The error does not say so.

-Please use the latest setup (v1709)
-please remove all unneeded components from your board

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JohnBusiness Consultant (Owner)Commented:
If it was truly compatible, it should not run into this issue. The PC is new. I would just return it if the manufacturer cannot fix it.
McKnifeCommented: is the board, quite new (spring 2017). Please note that Asrock says, it's compatible.
RaminTechnical AdvisorCommented:
Set BIOS setup to default values.

Make sure your HDD is assign as the first drive to boot in Boot Sequence from BIOS setup,

Set SATA mode to AHCI.

Go to the Windows 10 Media Creation Tool from this link and create a Windows installation media.
did you assemble the pc, and installed windows 10 , - without problems?.
Just noticing something: You run Bios 4.40. The notes say: "*Before updating this BIOS, please update the BIOS to P3.40 firstly." - did you do that?
sco505Author Commented:
Tried it with Win 7 and got same sort of error.  Taken it back to retailer who accepted that it was probably a MB problem.  Will wait for new one to be installed
You possibly simply missed the "Bridge BIOS" 3.4, right?
JohnBusiness Consultant (Owner)Commented:
Thank you for the update that you returned the unit.
sco505Author Commented:
Don't know how to update bios.  Retailer has it back to repair
sco505Author Commented:
Just an update.  Still waiting for retailer to fix it.  So slow
JohnBusiness Consultant (Owner)Commented:
In https:#a42454965 I suggested the unit be returned which it was returned (as defective). Others had assistive solutions.

I think the question should be closed as such.
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