SEO Question

I have a race timing website.  I built the home page, contact page, and about page in Mobirise (static html).  Most of the rest of the site is results pages, staff logins, and other classic asp/sql server driven pages.  I want to increase my SEO.  I am afraid that my other pages (which is the vast majority of my site) are hurting my SEO.  I would like to know if it would help my SEO to only have search engines crawl my static html pages and, if os, how would I do that?  The site can be found at www.gopherstateevents.com/

Thanks in advance.
Bob SchneiderCo-OwnerAsked:
Who is Participating?
 
Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
Good content is king.

By good content, I mean data people want to use. If they find it and use it, it counts.  If I search for my son who races on Google or Bing and your site is crawled and his name comes up with his timing info. I click on that page, you get a vote for good content. Multiply that by the other 1000 people in the one race times the amount of races you are publishing each month.... it ads up.   Right now, your dynamic pages for timing are not showing up because you have to click a button to search. Other race sites I can search for a name and that person will show up. I would think it would help to include that data.

Being a local site, make sure that you have all your local data filled out https://www.google.com/business/  Make sure you can get races published by the local media. Perhaps give them an easy way to access your data and point back to your site as attribution. Newsmedia may be going out of style, but they still have power and by pointing to you will only help.

Otherwise, I have not looked at anything else. Content and getting others to organically point to you will be your biggest asset.
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Lucas BishopClick TrackerCommented:
You have over 6,000 pages indexed in Google:
https://www.google.com/search?q=site%3Agopherstateevents.com

You rank #1 for "Gopher State Events":
gopher state events
A couple of questions for you:
I want to increase my SEO.
What exactly does this mean to you?

In an ideal scenario, what would you rank #1 for?

In the meantime, I'd recommend a good first step being that you claim your site here:
https://www.google.com/webmasters/
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Christopher RourkeProduct Manager @ Experts ExchangeCommented:
Still having a look, but wanted to highlight what Scott and Lucas shared and list a bug I ran into.

Make sure you can get races published by the local media. Perhaps give them an easy way to access your data and point back to your site as attribution.

Links to your site from another website, commonly referred to as backlinks, are valuable to a site's discover-ability & SEO. The more reputable the source site (the one that links to you) the greater the impact. A presence on social media (Facebook, Twitter, etc...) can help with this.

In the meantime, I'd recommend a good first step being that you claim your site here: https://www.google.com/webmasters/

This is a critical tool. Crawl errors and issues that googlebot encounters for your site will be reported to you here.

Side note:
While reviewing your site I ran into a 404 (page not found) when attempting to access the contact page from the header while viewing the calendar. http://www.gopherstateevents.com/calendar/calendar.asp

Clicking on "Contact" in the header while on that page directs to http://www.gopherstateevents.com/calendar/contact.html instead of http://www.gopherstateevents.com/contact.html
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Christopher RourkeProduct Manager @ Experts ExchangeCommented:
To more directly answer your question

"I would like to know if it would help my SEO to only have search engines crawl my static html pages..."

That can vary; dynamic pages that duplicate content is typically bad, but dynamic results pages which list unique events and participants (like in Scott's example) can be beneficial. Access to webmaster tools will give you a better idea of which pages are possible detractors.

" ...and, if so, how would I do that?"

There are couple of ways to block bots from crawling your site/pages:
  • Example | Disallow: /results/
OR
  • By applying robot meta tags to the pages you would like bots to skip.
  • Example | <meta name="robots" content="noindex, follow" />
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Bob SchneiderCo-OwnerAuthor Commented:
This is all very helpful.  I have some good direction now.  Last three questions:
1) What are Twitter Cards and do I need them?
2) How do I connect a page or site to Google +?  I have a Google + account.
3) What is Open Graph and how do I use that?

Otherwise I am going to block all of my dynamic pages except my results pages so that the bots only crawl the home, contact, about, and results pages that are "search friendly" (re: good titles and descriptions that are appropriate in length and content).

Thoughts on this plan would be much appreciated.
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
Hi Bob!

The general question that you asked looks to be answered. The other questions you have should really be in their own thread.

For a quick overview,  look at https://developer.twitter.com/en/docs/tweets/optimize-with-cards/guides/getting-started and http://ogp.me/.  The key is, if you are not currently heavily engaged with social media, then you can skip this. As for google+, that has been transformed. Instead, make sure your listing is set up properly on google business https://www.google.com/business/ and check that your site is set up on webmaster tools and the search console https://www.google.com/webmasters
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