BI tool for finding patterns in characteristics in a given subset of clients

Hello,

I have a client who has 60 hospital clients throughout the US. They are looking to grow but we want to see what attributes these 60 clients might have in common as compared to all of the other hospitals around the US. We'll have access to all kinds of volume, demographic, and other financial information to use in this comparison. What would be the best tool to have the system try to suggest where there might be a disproportionate amount of hospitals that have xyz characteristic in the 60 existing clients as compared to the rest of the US? I have access to IBM Cognos, Tableau and even a free trial of Watson. I just would rather not go through all 200 characteristics of all potential hospital clients one by one manually in order to stumble into one that might be a key attribute we can use to target other similar clients for sales efforts.

Thanks!