Launching a nationwide speaking tour using Social Media Marketing

Need to launch a nationwide speaking tour but need a plan involving Social Media Marketing

I have a timely book whose message needs to be heard by the world, ASAP. And I hope to start a tour going from Boston to New York City, then on to Washington, the general routes of the carnage on 9/11/2001. I want book signings at various book sellers, some small free presentations at locations where I would get a warm audience and live presentations where I will sell tickets. It's the ticket sales which will be paying my travel costs, I think, rather than the books sales.

So, I look to my ability to schedule online presentations at no cost as the way to generate the traction I can use as I start to book physical speaking engagements.

For example, I am thinking about using online presentations like a Ted Talk, or even crowd funding to get it going.

You can see, my book topic is like none other, and has wide appeal, given it contains the secrets of secret societies, hidden in plain sight. And it proves there is much we do not know about America's history of massacres, on the occult date of 9/11 (September 11th in America and November 9th in Hitler's Germany)

What is involved with making a Ted Talk?
What can you tel me about Crowd Funding?

I WILL use someone like GoFundMe. The 5% is NOT AN ISSUE for me.

I want quick structure and want to reinvent as few wheels as possible.

What can you suggest about how to plan all this?

I have found TicketSpice and EventBrite provide awesome ticket sales support, and EventBrite seems to have many more SMM options.

I wonder if I should simply dive into a scheduled online presentation where I charge a fee and see ho many people attend?

If I could get a little cash flowing in, my options grow since I could spend more on subsequent advertisements.


newbiewebSr. Software EngineerAsked:
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Martin MillerCTOCommented:
Start with your GoFundMe, and see where that lead you to the financing to fuel your adventure.

I suggest making a video presentation to help convince your potential financiers of your message and value.

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newbiewebSr. Software EngineerAuthor Commented:
I think that's a great idea.

What SMM pieces do I need in place to drive traffic? From what I understand, getting the page up simply means there is a web destination that they dod not drive traffic to.

Or, is there some traffic that can come through them? Can I buy some advertising on GFM to get more exposure?

Also, shall I offer a free ticket to my web seminar, for example? Like, for every $50 donated, they buy a single seat at one of my upcoming seminars?

Martin MillerCTOCommented:
Start simple.... Get your video intro ready, create a facebook page, a twitter account, etc... push your message frequently with new and compelling info.
newbiewebSr. Software EngineerAuthor Commented:
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