I want to create a website for my online retail store (medium to large inventory) and I am greatly considering Shopify. Can anyone here share their experience with Shopify? What are the pros and cons? I've spoken to a representative and found many pros. However, I would love to hear from people who have used it.
Additionally, how easy are their templates to modify? I have front-end experience but it's very basic and I also don't want to spend a lot of time coding. I'm looking to modify colors, fonts, buttons, pretty much everything on the front-end. Are there any templates you recommend?