How get involved in Tweeter Facebook LinkedIn Instagram Pinterest and continual posting

We have a client that wants to start getting involved in social network having presence in Tweeter, Facebook, LinkedIn, Instagram and Pinterest.  Not only posting its business “news” or “new product” but articles of interest that come upon on a daily bases or even re-post articules or contents from other business partners, etc.

Besides the fact the client wants to know what  is the best way to start, one concern is posting data.  That  is comments, pictures, etc.  

We want to know how to go about posting an issue through all these social networks.  

For example, we found an artificial intelligence topic interesting and wanted to post it.  We download the article, download some images, prepare it and posted to Facebook.  How do the user go about  to modify contents prior posting to all Tweeter Facebook LinkedIn Instagram Pinterest? Or is there a way that the user can creat a “template” and then post them to all?
rayluvsAsked:
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Blue Street TechLast KnightCommented:
Hi Rayluvs,

Since you are asking the question, I'd recommend hiring a Social Media expert or firm that specialize in crafting specific campaigns focused on your target audience. Otherwise, if you want to do it yourself take look at these guides as a kick-off point:

In short, it is pretty easy. Marketing 101 stuff...know your target audience, don't infringe on copyrights of others, create engaging content they will find interesting that ultimately points back to your product or services. Avoid conversation starters...they don't exist in social media the same way they do in real-life. What I mean by that is you should focus on compelling them to purchase your service/products by drawing them in opposed to creating content that provides a platform of indifference or that is opinion based. Rather strive for core marketing metrics that drive business to you or your clients in an engaging manner.

Let me know if you have any other questions!
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rayluvsAuthor Commented:
Very intersting! Thanx!

Yes, prior closing the question, you said I would like some feedback on,

  • In "...compelling them to purchase your service/products by drawing them in..." - please provide an example of this

  • In "...creating content that provides a platform of indifference..." - please provide an example of this

  • Lastly, started reading your links and have an advice to ask: the client is not a big company, it's a 2 or 3 person office and all of them are shy and don't like taking pictures of themselves or letting others know where they are visiting etc.  that what would recommend here?

Thank you in advance.
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Blue Street TechLast KnightCommented:
So its about creating a culture. This is where your creativity comes in. So an example of this would to create an offering that requires participation. There is a custom bicycle shop I'm thinking of that has had a lot of success with this. They have created a culture where their user base actively posts their rigs they custom ordered through them and then they pick a daily or weekly (depending on volume) winner. The winner gets some type of items from their shop and glorified for a week.

That creates active participation around the brand and compels their user base to engage with them. They have cultivated an active following so in between those drawings they can solicit sales offers, etc.

I hope that helps!
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rayluvsAuthor Commented:
Thanx, that answers "...compelling them to purchase your service/products by drawing them in..." , makes sense.

How about the other two:

  • An example how I would be "...creating content that provides a platform of indifference..."?

  • And, if the client is not a big company, a 2 or 3 person office and all of them are shy and don't like taking pictures of themselves or letting others know where they are visiting etc, what would b a way to engage them into this "culture"?
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Blue Street TechLast KnightCommented:
An example how I would be "...creating content that provides a platform of indifference..."?
In context I said to avoid this. In other words, I find that most of the time when you are asking people to engage in something that may be opinion based or even controversial aren't the environment you want to cultivate in your client base. You don't want to client base ready for a fight nor conversely do you want the content so unimaginative that it leaves them vapid. In summary, asking opinions that are not specifically related to your product or services doesn't tend to work, nor does asking them to weigh in on controversial topics. Remember Social Media is just another source of marketing except it is interactive where TV spots, radio ads, news print etc. aren't.

And, if the client is not a big company, a 2 or 3 person office and all of them are shy and don't like taking pictures of themselves or letting others know where they are visiting etc, what would b a way to engage them into this "culture"?
I don't understand the context juxtaposed to your initial question. The people at the company do not have to be in the spot light of social media...but rather the Corporate Identity aka the Brand would be and the products/services they showcase. The people don't necessarily make the culture. Facebook is a great example of this, Mark Zuckerbearg is so paranoid about privacy that he purchased all the homes around his yet he promotes a culture of "privacy is dead" and literally makes a living off selling private information that his users do not want sold. Another of his hypocritical "culture" moves is that he is a introvert, not attractive or popular...just a big dork yet he promoted a culture early on of ranking other people based on very superficial things like they way they looked, yet most people would find him very low on his own ranking system if he included himself. This is where creativity comes into play! Make the service or product your culture...the members of the company, although it adds a personal touch, do not have to be the spotlight and certainly not the microcosms of their culture. As they say in the industry, "It's just marketing baby!"
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rayluvsAuthor Commented:
Thank your very much!  You have really helped us get on the way! Very informative and profesional info!
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Blue Street TechLast KnightCommented:
You're welcome...glad I could help and thanks for the points!
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Albert, N.SMM Automation ExpertCommented:
Great answers and I just wanted to add that you can actually automate on all the platforms you mentioned above (...and more) using a social media automation tool called Jarvee.

It's pretty easy to set it up and saves you the headache of having to hire a VA.

We've been running ours on a VPS and are able to access it from any computer whenever needed.
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