Quickly getting sales for my in-person tours of Boston

Quickly getting sales for my in-person tours of Boston

I have a tour planned to provide an in-person view of some shocking discoveries I have revealed in my book. And I need to find quick ways to sell tickets.

Topics are very juicy... 9/11 and Boston architecture which heralded in the attacks, BEFORE 2001.

I would consider old-fashioned methods, like having someone hand out brochures in busy places. Advertising in publications, but that takes time to get established.

But I suspect the high-tech options are more scalable and cheaper.

I MAY use EventBrite to sell tickets since I want people to be able to buy tickets on their mobile devices, and really do not want ti reprograms my WordPress site, just to have a sub-optimal solution.

I will eventually need a FaceBook page, to help spread referrals. But I would consider prioritizing that Facebook page if that were to be the prime way to promote the tours.

What kinds of things should I consider when making my decision about how to promote and manage my tours?

newbiewebSr. Software EngineerAsked:
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Lucas BishopClick TrackerCommented:
First thing, who is your target customer? -- Specific ages? Interests? Income? etc.

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newbiewebSr. Software EngineerAuthor Commented:
I think this is an adult topic. I think 18 is the minimum, but believe that it takes decades to develop a healthy skepticism.

I see charging $15/person, which is a pretty modest amount for a tour. (Maybe I should consider this to be a premium such tour, and have a higher price?)

Currently, the price for a tour around the Harvard campus is $12/adult. This is how I came up with $15.

I want people who are interested in history, especially Revolutionary War history. My book is about the unfinished Revolutionary War and that instead of being America's best friend, England has been subverting our constitutional government from it's first military installation, Fortress Harvard.


Whether someone believe this or not, the combination of historical and on-the-ground corroborating evidence makes my discoveries pretty difficult to disprove.


I feel my overall content is very captivating and entertaining. That's why I think it'll be a great live tour.

We have lots of tourists in Boston so this tour can only be seen here, and nowhere else. I also drive Uber from time to time and have found people to be very interested in the topics and stunned to hear such a different perspective.

As far as income, a $30 charge for a 60-75 minute live tour would mean the customer needs to be a bit affluent. But, with the cost of movies these days, it would be a great alternative.

The park's a 15 minute beautiful walk from the heart of the tourist destination in Boston, Faneuil Hall. And if a couple decides to walk back to Faneuil Hall, for example, after the tour and enjoying the park, it's a 2 hour+ outing.

But I feel it may be more interesting to locals, actually. I will be revealing innumerable clues "hidden in plain sight." So, the closer to that park where someone lives and works, the more likely that person will be curious beyond belief about what they might be over-looking.

You can tell I am enthusiastic about my discoveries!
newbiewebSr. Software EngineerAuthor Commented:
Lucas BishopClick TrackerCommented:
Based on the information you shared, I'd begin trying to identify where these types of people would be found online. What types of things are they searching for. What types of sites are they visiting. etc.

I would think that certain forums would be perfect for advertising. Forums where conspiracy theories are a primary topic seem like a good bet. For example: https://www.reddit.com/r/conspiracy/

Also, you may want to start organizing "Meetup" groups (http://meetup.com) for people interested in this type of subject, where you can then market your tour to them as well.

Potentially also set up advertising (paid search + landing page) that targets people who are looking for tours or museums or any other foot on the ground activities within the Boston area.
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