Quickly getting sales for my in-person tours of Boston
I have a tour planned to provide an in-person view of some shocking discoveries I have revealed in my book. And I need to find quick ways to sell tickets.
Topics are very juicy... 9/11 and Boston architecture which heralded in the attacks, BEFORE 2001.
I would consider old-fashioned methods, like having someone hand out brochures in busy places. Advertising in publications, but that takes time to get established.
But I suspect the high-tech options are more scalable and cheaper.
I MAY use EventBrite to sell tickets since I want people to be able to buy tickets on their mobile devices, and really do not want ti reprograms my WordPress site, just to have a sub-optimal solution.
I will eventually need a FaceBook page, to help spread referrals. But I would consider prioritizing that Facebook page if that were to be the prime way to promote the tours.
What kinds of things should I consider when making my decision about how to promote and manage my tours?