I get the same error on several different windows machines. When I stick the same, not other, SB stick in and attempt to assign a drive letter. I also get this error if I try to format the thumbdrive.
The drive can be formatted by Paragon software and even assigned a drive letter. Even after applying the changes disk management cannot assign a drive letter (gets same error), or format the drive again. The drive appears in the device manager. The drive also appears on my linux (kali) box.
Windows 10 Pro - latest build
USB 2 4gb diskGO by EDGE