My company is interested in delivery newsletter to it's costumer. Actually they are doing so with ccn mass mail but they can't personalize it (Dear, [name]...). Please consider that this is a really uncommon case: 100-500 recpits all interested in the content and max 10 mail in a year.
Our christmass mail get 98% of opening ratio and 43% of response. Yes, perople replied to our christmass newsletter.
Mail chimp was our first choice but leads to spam.
We are using outlook 2016 and exchange server 2016 on-premises.
I'm looking for an outlook plugin or phpbased tool. Is there any advice? A drag and drop builder whould be cool but not required. I'm also wondering how microsoft expect us to manage so. Publisher, Outlook, Word... There are many software can be used to create html template but none of them is good in distributing