Can I minimize content for the mobile version of my site?

digisel
digisel used Ask the Experts™
on
I recognise the SEO need to have good quality content and plenty of it for Google's on-page assessment.

Most of my online users access my site through their mobiles rather than PCs, laptops etc.

I have two questions arising:

!.  Given that on-page SEO is done on the laptop version how important is it to maintain ALL or the vast majority of the editorial content on the mobile version?

2.   Can I edit the editorial content on the mobile version down to the bare essentials so the mobile site is that much easier to navigate and work with on
the much more confined screen?

Of course serving Google is of absolute importance for rankings.

I would welcome views.   Thank you.
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Marketing Technologist
Commented:
Starting this year, Google started using the "mobile-first" index:
https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html

This means that the mobile version of your site is the one that Google analyzes and uses for ranking and indexing. This being the case, you'll want to make sure that your site is just as comprehensive on mobile as it is on desktop.
Garima SinhaFreelancer

Commented:
Hi,

Instead of minimizing the content, you can hide it, there many jquery available online , which can download for free and apply them in your website.

Author

Commented:
I understand about the "mobile first".   A large amount of the  text on my site would be better NOT being produced on the mobile version.
It is there as good content for SEO.   Will "hiding" that which is not needed for busy mobile users negatively impact "mobile first"?????
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Garima SinhaFreelancer

Commented:
NO there will be no impact on Mobile first, as google read the source of the page, so for google, all content will be visible. Only it will be hidden for users looking an design side of the website.

Author

Commented:
Thanks for your inputs
Lucas BishopMarketing Technologist
Commented:
Just wanted to follow up here on your last question:

Will "hiding" that which is not needed for busy mobile users negatively impact "mobile first"?????

Here is an official statement from Google on how mobile content is what is used for ranking:
https://mobile.twitter.com/googlewmc/status/1007235830543519744
The mobile-first index doesn't change anything for ranking other than that the mobile content is used.

So it depends on what your definition of "negative impact" is. If you hide content on mobile, that means it won't be used in the main Google index.

  • If that content is useful to the end-user, then you won't want to hide it from Googlebot or the end-user.
  • If that content is not useful to the end-user and you only have it on the page for Googlebot, you may be attempting to game Google. Don't try to game Google.

I would recommend that you look at providing a great user experience to your end-user as your primary goal.

Google is monitoring not just the content on your page, but also how long a user stays on your page after clicking through from a search engine result page (SERP). If a visitor clicks into your page, then immediately clicks back to the SERP, then clicks on the next result, then stays on that page for a long time... Google notices. This is the type of thing that happens if you have text on your page for Google, but the user doesn't see it when they click into your page. Beware.

And as for doing SEO, with Google in mind (rather than the user), I highly recommend that you review the webmaster guidelines:
https://support.google.com/webmasters/answer/35769?hl=en

These 4 bullet points are very important:
  • Make pages primarily for users, not for search engines.
  • Don't deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Author

Commented:
Thank you for your follow up.   Very good.   Appreciate it.
Reegards

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