In October, our Symantec EV SSL certificate will be dis-trusted in Chrome and in Firefox, meaning anyone who visits our website will get a certificate error before being able to browse the site. Not great for an ecommerce website!
The current EV SSL certificate is due to expire in December, but to avoid this issue, we’ll need to renew by October 16th at the very latest.
We have two options:
1. Purchase a new EV SSL certificate from a different provider, such as Comodo.
2. Switch to using the wildcard certificate that we have for our website. This will mean we no longer have an EV SSL certificate for .
Option number 2 is the cheapest and easiest option, but it means we lose our EV SSL certificate, including all of the security and visual elements of this (such as green browser bar). This apparently affects conversion, as greater customer trust in the website means they are more likely to buy.
Any alternatives or suggestions that you have?