Comparable freeware/low-price softwares of Helium 10

I'm planning to go for Amazon FBA business & was recommended to get
Helium 10 to do analysis of sales in Amazon.

Q1:
Someone told me it's almost US$200/month subscription or is it
US$200 once off?

Q2:
While waiting for promo (heard sometimes there's half price), anyone
can suggest a similar freewares (that once I key in an ASIN ie Amazon
Stock I...  Number), it will list competitive products with their $ sales
turnover, profit margins (for each product), sales in terms of qty
sunhuxAsked:
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David Johnson, CD, MVPOwnerCommented:
The pricing is from their pricing page 0-197USD/Month
https://www.helium10.com/#pricing
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sunhuxAuthor Commented:
will need any other comparable tools aswell
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