Creating a service, Should I include my method in there.

I running into a pittfall I have an action that I'm trying to refactor so that it call a service that will populate a model that I created.

 My only issue is that I have a bunch of method that I'm not sure if they should belong to the service or I just should leave them on the controller level. My assumption is to not implement these method in my new service that I will create.  The methods that I'm referring to are as follow:
 PopulateSecurityParameters(parameters, viewModel);
  PopulateCancelSoldParameters(parameters, viewModel);
  PopulateCallLogParameters(parameters, viewModel);

[  private ViewModel GetViewModel(Employee employee)
        {
            var viewModel = new ViewModel();
            var parameters = ParameterConfigurationService.GetParameters();

            viewModel.CommonSmtpSettingsOptions = GetCommonSmtpSettingsOptions();

            viewModel.StatusInfoList = GetStatusInfoList(parameters);

            PopulateSecurityParameters(parameters, viewModel);
            PopulateCancelSoldParameters(parameters, viewModel);
            PopulateCallLogParameters(parameters, viewModel);
            PopulateGeneralParameters(parameters, viewModel);
            PopulateAppointmentCallParameters(parameters, viewModel);
            PopulateSmtpParameters(viewModel);

            viewModel.CountryOptions = GetViewModelCountryOptions(viewModel.SelectedCountry);
            viewModel.QuickNoteOptions = GetViewModelQuickNoteOptions(viewModel.SelectedQuickNote);

            return viewModel;
        }
/code]


 [code]  private List<Item> GetViewModelCountryOptions(char? selectedCountry)
        {
            var items = new List<Item>();
            var country = CountryCodes.Country.UnitedStates;
            items.Add(new Item
            {
                Text = country.GetText(),
                Value = country.GetCode().ToString(),
                IsSelected = selectedCountry == country.GetCode()
            });
            country = CountryCodes.Country.Canada;
            items.Add(new Item
            {
                Text = country.GetText(),
                Value = country.GetCode().ToString(),
                IsSelected = selectedCountry == country.GetCode()
            });
            country = CountryCodes.Country.UK;
            items.Add(new Item
            {
                Text = country.GetText(),
                Value = country.GetCode().ToString(),
                IsSelected = selectedCountry == country.GetCode()
            });
            country = CountryCodes.Country.Australia;
            items.Add(new Item
            {
                Text = country.GetText(),
                Value = country.GetCode().ToString(),
                IsSelected = selectedCountry == country.GetCode()
            });
            country = CountryCodes.Country.Ireland;
            items.Add(new Item
            {
                Text = country.GetText(),
                Value = country.GetCode().ToString(),
                IsSelected = selectedCountry == country.GetCode()
            });
            country = CountryCodes.Country.France;
            items.Add(new Item
            {
                Text = country.GetText(),
                Value = country.GetCode().ToString(),
                IsSelected = selectedCountry == country.GetCode()
            });

            return items;
        }

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