Is there any SEO value in including a key word in the url.
I have a small lawyers practice. It is based in a very small town of about 11,500. It is www.richardknight.co.uk
Two other firms have joined the town in the last couple of years,
The town is Syston
Their offices are branch offices but in searches their entries show up as xxx/offices/Syston/ etc.
Is their any additional (or much) SEO value in moving some of my key folders and files to
as opposed to richardknight.co.uk/ourtea
given that oftentimes people will be searching for "Syston lawyers"