change url to add SEO value?

topUKlawyer
topUKlawyer used Ask the Experts™
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Is there any SEO value in including a key word in the url.

I have a small lawyers practice.  It is based in a very small town of about 11,500. It is www.richardknight.co.uk

Two other firms have joined the town in the last couple of years,

The town is Syston

Their offices are branch offices but in searches their entries show up as xxx/offices/Syston/  etc.

Is their any additional (or much) SEO value in moving some of my key folders and files to

 www.richardknight.co.uk/syston/our team

as opposed to richardknight.co.uk/ourteam

etc

given that oftentimes people will be searching for "Syston lawyers"

Thanks.
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Jeffrey Dake Senior Director of Technologyy

Commented:
If I were you I would.  You don't want to go to crazy with keyword stuffing, but you also want to let the search engines know that you are in that area.  Since you said people will be searching for "Syston lawyers", I would want your my team page to include that in the url.  I would say you are slightly answering your own question though.  On your homepage you have no reference to the word lawyer or lawyers, but that is what you are predicting people will search for.  

I would reword some of your copy on your home page, especially your h1 tag to be natural language that includes what people are going to search for.

"Where do you find trusted Solicitors In Syston?" should probably not be your h1.  You should probably have something like.  "The top Syston lawyers here to help you with your legal issues"

Just what I would be doing.

Author

Commented:
Thank you, that's very helpful.
Top Expert 2016
Commented:
from an seo site I captured these images
2018-10-09_23-57-31.png2018-10-09_23-56-22.png2018-10-09_23-55-24.png 2018-10-09_23-54-48.png
Michael RojekDigital Marketing and WebDev

Commented:
You'll get the most SEO value from the slug, not the domain or subdomain: https://moz.com/community/q/keyword-in-url-seo-impact, assuming of course it accurately describes the content found there

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