DM in Arabic for an International Website

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An international website that runs with Multilanguage interfaces except Arabic. Digital marketing is handled by a third-party. If we wish to create the Arabic site as completely separate website hosted somewhere else, what are the pros and cons in terms of digital marketing?
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Lucas BishopMarketing Technologist

When it comes to paid search marketing (ie PPC), there really aren't many cons to having separation between sites. Ultimately via your paid campaigns, you can specify exactly where you want traffic to funnel through. It's fairly common for the marketing team at a company, to have their landing pages be completely disconnected from the main site, on a sub-domain with different navigation than the main web site -- all of this within the same country.

Where things become more complex is when you are trying to rank organically (SEO). In this scenario, it's generally better to house everything under one domain, as you can consolidate your efforts to rank content. However, this adds some layers of complexity as you'll generally need technical staff who can competently manage a multi-language site. You may need to do things like geo-redirects to different country sub-domains for certain pages/sections/etc, language switching based on the user's device language settings, etc. Integrating a CDN so that latency isn't an issue for certain locations.

So the question I'd ask you, to be able to provide a better answer -- what kind of digital marketing are you concerned with in your scenario?


Hi Lucas,

Sorry for not getting back earlier but it was out of my control.

The paid marketing here is more important.


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