Any good Yext alternative for Web brand mgmt?

I'm looking for software that does what Yext does — updating and making consistent my client's company's NAP, etc, across the important web search engines, directories, etc. I haven't worked too much with Yext, but the big drawback, to my understanding, is that upon subscription cancellation, all updated data is deleted and listings are restored to their original states.

I just hate being held captive to their platform, and I'm looking for an alternative that's as intuitive; optimally has reasonable, set pricing; and leaves your updated info in place regardless of account status. Oh, and it also has to work!

If such alternative platforms to Yext exist, I'd be grateful to learn of them.


Jonathan GreenbergAsked:
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Randy DownsOWNERCommented:
Moz local is very similar but much cheaper for around $100/year. It may take a couple of months to propagate to their partners but once it's in place you should see similar results in local SEO.

It's debatable as to whether partners revert back once the Moz Local subscriptions have been canceled. I have had clients cancel Moz Local & seemingly have little happen to their  local SEO rankings.  At $100/year, I recommend keeping the subscription since you can update crucial details easily should it become necessary.
Jonathan GreenbergAuthor Commented:
Randy, thanks so much for your answer.

The only thing that concerns me is that word "local": Moz seems more geared toward success in local search than national and beyond, whereas Yext makes no mention of any such limitation. Would you say there's anything to this distinction that I'm making between the two?
Randy DownsOWNERCommented:
All citations are used for local SEO. Here's a comparison of the major citation services.  You can get most of the citations manually if you want to spend the time, pay someone like Bright Local to do them or use the aggregators like YEXT & Moz local.

Local Local SEO is much easier to break into than organic SEO. Citations have little if any effect on organic SEO.
Local SEO vs Organic

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Jonathan GreenbergAuthor Commented:
Thanks so much, Randy. That web page you pointed me to is fantastic!

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