Business reputation firm to control online content

rawandnet
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Our University is planning to hire an employee that has experience in “Business reputation” frim to help reduce the online prominence of the outdated, and unfair attacks on the universit.   I was asked to do some research about this firm and provide a report on that.  

If you know anything about that firm and heard of it, please let me know and share your opinion about the requirement and what can this person offer.
Thanks in advance.
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Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
Look on linkdedin, facebook, google ratings, comments.  Their site typically will show their clients or ask about some clients you may contact.  Also ask about their practices and expected results and make sure that what you are hearing sounds legit and not over promising.
Principal Software Engineer
Commented:
What can be done depends on where you are located.

If your institution is in the US, or the "offending" web site is located in the US, there's almost nothing that can be done about commentary that is clearly presented as individual opinions.

Outside the US laws vary from country to country, and (except in the EU) if the site hosting the comments happens to be located in a different country, again, there's not much that can be done about it.  Cross-border lawsuits are expensive and the results achieved will not be in proportion to the money expended.

Unless you are located in a country with very strict slander and libel laws, you can get the same results yourself by sending a politely worded letter.  That's all a "reputation management" company will be able to do.  And in the majority of cases the result will probably be "We did not place this content, we are not responsible for it, and we are not going to take it down."

Author

Commented:
Thank you

Author

Commented:
Thanks Dr. Klahnfor your help.  Do you know any ethical companies that do this work on a consulting basis?

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