Importing StartLayout in unattend answer file

I am trying to import a Win10 Startmenu .xml in a sysprep unattend.xml file.  There are no errors reported when the unattend xml is validated with MS WSI.  Sysprep runs without an error, but the startmenu layout is not imported.  Not sure if this is where I should place these powershell commands to import the layout.  This is a segment of the unattend.xml file I am using.

    <settings pass="oobeSystem">
        <component name="Microsoft-Windows-Shell-Setup" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
            <FirstLogonCommands>
                <SynchronousCommand wcm:action="add">
                    <Description>Set Powershell Execution Policy to Unrestricted</Description>
                    <CommandLine>powershell.exe Set-ExecutionPolicy Unrestricted -force</CommandLine>
                    <Order>3</Order>
                    <RequiresUserInput>false</RequiresUserInput>
            </SynchronousCommand>
                <SynchronousCommand wcm:action="add">
                    <Description>Load Start Menu</Description>
                    <Order>4</Order>
                    <CommandLine>powershell.exe Import-StartLayout –LayoutPath C:\W10Setup\StartLayout\StartLayout.xml –MountPath $env:SystemDrive\</CommandLine>
                    <RequiresUserInput>false</RequiresUserInput>
            </SynchronousCommand>
            </FirstLogonCommands>
        </component>
    </settings>

Any help or suggestions is appreciated.
Thanks
ArtW