How many people can access podcasts on iTunes and Google Play?

curiouswebster
curiouswebster used Ask the Experts™
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How many people can access podcasts on iTunes and Google Play?

I have a podcast coming up hosted on podbean and distributed through iTunes and Google Play.

How many people could potentially access it?

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Top Expert 2016

Commented:
Potentially any user with a smartphone.
JohnBusiness Consultant (Owner)
Most Valuable Expert 2012
Expert of the Year 2018

Commented:
You have to advertise your product. As David says, anyone with a phone. I do not look at 0.001% of what is out there because:

1. I have no need.
2. I have all I want for my iPhone at this point.
3. Advertising is untargeted  "You just purchased X - wanna buy more?"; You looked at X - wanna buy it"  

So you need to find a way to make people aware of what you have, make it worth purchasing it if you are selling
Ethan JaksonData recovery consultant

Commented:
Anyone having access to iPhones can access iTunes and anyone having android can access Google play.
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curiouswebsterSoftware Engineer

Author

Commented:
I was hoping to hear numeric estimates to the max size.
JohnBusiness Consultant (Owner)
Most Valuable Expert 2012
Expert of the Year 2018

Commented:
There are millions of people who can do this, so no practical numerical estimate.
Commented:
There is no definitive answer to this question. You can Google number of Android phones and number of iPhones which will tell you approximations of how many people could theoretically listen.  Then, you might be able to find a metric of what percentage of each group listens to pod casts, but then again, they do not each listen to every podcast. So there is no real way to calculate this.

But on average, small Pod Casts get a few hundred listeners for good ones, down as low as a handful for bad ones. Larger pod casts can get to thousands of listeners, and maybe more if there is an advertising budget for it.

But there is no definitive metric for what you ask,
Top Expert 2016

Commented:
You buy a domain and put up a website, how many potential people could visit your website? Potentially billions, in reality you could be the only person to visit it.
curiouswebsterSoftware Engineer

Author

Commented:
thanks
curiouswebsterSoftware Engineer

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Commented:
thanks

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