Looking for reasonably priced SEO services for my Wordpress created website.

Hi Experts,

I'm after recommendations for someone or a company that can go through my Wordpress created website for Google Seach Engine Optimization and do the optimization for me at a reasonable price. I know very little about SEO apart from the purpose and importance of it. How to implement it on my site though, is beyond my own technical skills and experience.

I know that "reasonable price" is a subjective term and can't give a price that I'm willing to spend at this stage, except to say that I'd like to spend as little as possible :)

I'm open to all offers from both Experts Exchange members who have personal experience with doing this sort of thing, as well as recommendations from members who have personally used the services any companies they recommend I contact.

Thanks in advance for any offers and/or suggestions.

Regards, Andrew
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Andrew LeniartFreelance JournalistAsked:
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Dr. KlahnPrincipal Software EngineerCommented:
Well, you can spend this money if you  like, but it will make very little difference in your goofle ranking.

goofle's ranking algorithms run primarily on two things:

1) Whether you have good, original content
2) That is linked to by other sites that have good rankings

And what your site looks like is far less important than these two issues.  An "SEO" company will gladly spend your money and say "change this color" or "do this menu differently" but the hard fact is, nothing they do or say affects either of the above criteria - content and incoming links from well-ranked sites.

(Spend the money on a day trip to Didjabringabeeralong instead.)
Paul SauvéRetiredCommented:
other than the fact that it's easier with the site owners OWN google account... have a look at this article:
Ultimate WordPress SEO Guide for Beginners (Step by Step)

Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. If you are serious about increasing your website traffic, then you need to pay attention to the WordPress SEO best practices. In this guide, we will share the top WordPress SEO tips to help you improve your WordPress SEO and get more organic traffic.
...
When it comes to choosing the best WordPress SEO plugin, you will most likely narrow your choices down to the two most popular solutions: Yoast SEO or All in One SEO Pack.

so you could read this article, then find someone to do the basics for you and you can check the work... baby steps

EDIT:

all features NOT available on the FREE plugin
Andrew LeniartFreelance JournalistAuthor Commented:
Thank you, Dr. Klahn and Paul Sauvé for your comments. Very helpful. Especially the link you provided Paul. Will definitely take a read of that.

In the meantime, I'm going to leave this open for a couple of days and see what other experts may suggest.

Thanks again to both of you for your comments.

Anyone else?
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David FavorLinux/LXD/WordPress/Hosting SavantCommented:
About SEO.

SEO is a marathon, requiring daily attention, rather than a sprint.

There is no - Do something once + your SEO is done forever - type checklist or set of activities.

The combination of site niche, content length/quality, along with the site owner's personality style (introvert/extrovert), budget all come into play.

For example, if you can stand up in front of groups + talk about your offerings (products, service, info, etc...) you'll make a truckload of money.

Also, if you have budget to run small amounts of daily traffic (Gemini, Outbrain, Taboola, Google Ads, Facebook, etc...) you'll make a truckload of money.

If you hitch your wagon to SEO as your only income, you'll likely end up living... under a bridge... in a box... with your cat on a leash...

In other words, dead broke.

Because SEO is a moving target.

I treat SEO as an after thought, because the rules change daily.

Suggestion: Tool your business so your money comes from efforts which you control, 100%, no guessing.

And tool your site(s) so all onpage SEO signals are correct, including tooling your pages to meet Featured Snippet structural requirements... meaning your HTML is Feature Snippet markup friendly + has 0 HTML errors/warning.

Take this approach + your income will grow, independent of SEO rule changes... as they occur...
Scott FellDeveloper & EE ModeratorCommented:
SEO has different meansing to different people. I like the definition from Moz, "Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results." No matter how you define it, there is no silver bullet.

Typically the answers are it is very difficult and complex but that does not help you get anywhere.

As noted, content does help and you have an advantage in that area. Having quality content that is unique and ever increasing in quantity will give you an advantage over others. Developing content is one of the hardest obstacles because very few actual do it. Most fail because they think it is easy and will do it themselves and of course that is where it fails.

Hubspot is a suite of inbound tools and you may want to look at what they do, not for the tools, but how they generate leads and traffic to their site.  If you go to their blog, there are not a lot of links to all the articles, but if you google, site:hubspot.com "blog.hubspot.com"   there are 20,000 results.   By the way, it still may be good to sign up as a trial just to see how they manage sales. It is a good learning experience.   The key point on this aspect is your competitors probably loath writing and are too cheap to hire somebody to generate content.  This will be your biggest advantage - generating content on a regular basis.

Make sure you go to the google search console, https://search.google.com/search-console and look for any notes or patterns that may be harming you. Make sure to go to the classic or "old" view too.

When I search, site:computerhelpzone.com.au "computerhelpzone.com.au" I see a mix of taxonomy. You have both computerhelpzone.com.au/2011/02/ and computerhelpzone.com.au/name_of_page.  I suggest you change this in WP to use /tag/page or /category/page https://en.support.wordpress.com/posts/categories-vs-tags/ 

Most important, make sure everything in Google My business is up to date https://www.google.com/business/.  The reason this is important is for a small business, there is no way to compete with larger business but Google levels the field by placing some emphasis on location.   Being up to date here will be the single most important factor that will allow you to see the most immediate gratification.  If I search, Werribee, Victoria Australia computer services I don't see you show up.  

Think about how people search today, "Ok google, computer repair near me"  Or just type in, "Computer Repair" where the location is known and local results show up first. Make sure you show up there if nothing else.

One of the factors in showing up in google local when there is a lot of competition are going to be reviews.  It is better to have 50 people review you with 4 stars than 1 person with 5 stars.  You may want to start by asking your current clients to rate you on google and provide your listing. Don't do this all at once though.  Just ask a few people each week. Getting 10 reviews all at once may be a red flag.

Another easy item to fix is get yoursite on https.  This has been a factor for a number of years.

The fact that you are using WP, your site is most likely optimized and in summary the things you can do for free.

1) Google Mybusiness - Show up on local results.

2) Keep generating unique content on a consistent basis. At least a couple times per month.

3) Update your taxonomy to /tag/page where you have a page /tag/ that list your current articles for that tag.  This would allow you to have a link on this page http://computerhelpzone.com.au/our-services/ that goes to trouble shooting, security, training etc.  

4) Google Search Console - Look for any warnings such as missing site map, bad robots.txt and review search reports.

5) Get your site on https and make sure there are 301 redirects from http to https.

Follow these free 5 steps and you will be on your way to better search results over time.

The next part is going to cost you more time and money and that is where you have to do some analysis on what is worth the effort vs expected results in profit.

1) Local advertising.  A good local radio campaign directing people to your site will do more for you than you would expect.  Study the different media in your area and when comparing radio to print, make sure to convert listeners to readers vs circulation which is not the same thing.

2) PR/Public Relations.  Press releases to local media. Make sure you are not selling your company and instead offering how to help their audience.  Offer seminars such as how to edit photos, writing clinics, paperless office or a hobby that you really enjoy.  Anything that will generate buzz and top of mind awareness will have a direct relation to your results in search.  You have an advantage here because you can write. Especially with print media, budgets are dwindling and they don't have time to edit poor content. If you submit something that they can publish with little or no edits, you are on the way. Just get to know the local style guides and again, don't sell anything.

3) Pay per click / paid Social Media. Caution here, it can help, but it is easy to pour in what seems like a lot of money and not get any results. The biggest mistake people make here is not spending enough. Google for instance sends out $100 to $300 certificates to try their advertising.  Depending on your local area, your that should be at least just 10% of your monthly budget. Go big (and smart) or go home means something in this arena.  Trying out $100 bucks here and there is just pissing into the wind.

4) Research moz.com, hubspot.com semrush.com and others to see what they do and analyze how you can put some of their concepts to work for yourself.

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Andrew LeniartFreelance JournalistAuthor Commented:
Scott, Paul, and David,

Thank you all so much for your posts, all of which I found very educational. If nothing else, I've learned a lot about SEO just from the explanations that you all gave me, which clearly would have taken some time to write and all contained excellent information - especially from Scott and Paul.

I considered all three of your answers to have solved my question and I've marked them as such because you've all given me avenues to explore and further learn about SEO methodologies. I now know that the best way to do this is to spend the time to learn how to do it myself and what I need to concentrate on to increase the chances of my site popping up in search results.

Your answers (and Dr. Klahn's as well) also gave me the advice I needed without having to spend too much money, as from what I've gleaned from all of your answers, it that it's basically just flushing money down the loo to just employ a company to do this for me on a one time basis. As you all said, it's a moving target and that's one piece of information I was definitely lacking!

Thank you once again for all of the information and tips - I will most certainly follow them up and do the research that you've suggested.

Sincerely, Andrew
Scott FellDeveloper & EE ModeratorCommented:
Focus on some of the performance issues here https://lighthouse-dot-webdotdevsite.appspot.com/lh/html?url=http://computerhelpzone.com.au/  don't try for 100%, just improve.  Some small things will make a difference like compressing js files and optimizing images.
Andrew LeniartFreelance JournalistAuthor Commented:
Just as an update to this question, I've just applied with my website Host (who I trust explicitly and have had a relationship with for over 15 years) to get me a reputable SSL certificate for my site! That's one very helpful suggestion you guys gave me that I've taken up and started with - still working through all the other info you all gave me. Will update this thread as things progress.

Many thanks again.

Andrew
Paul SauvéRetiredCommented:
best of luck - here is a site i've done some work on https://permitscanada.com

i did a minimal amount of SEO optimization when i first started, but never really followed through
Andrew LeniartFreelance JournalistAuthor Commented:
Hi Guys.

Just thought I'd post a quick update on this.

I got my host (server101.com) involved who applied for and purchased a GeoTrust quick SSL certificate for me, installed it and after giving him a login account to my Wordpress console, also made any needed changes - all for $120 which I thought was a bargain. So my entire site now resolves to https:// 

With Marital's (support tech at S101) help, the entire process was unbelievably easy, so that's one suggestion you guys gave me that's now out of the way.

Now to move onto the more complex matters of learning from the excellent links you all provided me for SEO optimization. I think the first thing I'll do is concentrate on Scott's suggestion.

Most important, make sure everything in Google My business is up to date https://www.google.com/business/.

Is this the best place to start do you think, or should I concentrate my efforts on one of the other suggestions made first?

Once again, thanks to all of you for the excellent information.

Regards, Andrew
Andrew LeniartFreelance JournalistAuthor Commented:
@Scott (and anyone else)

Based on this latest audit report

https://lighthouse-dot-webdotdevsite.appspot.com/lh/html?url=https://www.computerhelpzone.com.au

What are the most important areas I need to concentrate on first (in order of importance) ?
Scott FellDeveloper & EE ModeratorCommented:
I would not be too concerned with that report right now.  Even sites like google news do not pass with flying colors https://lighthouse-dot-webdotdevsite.appspot.com/lh/html?url=https://news.google.com/

Your content is what matters.   This means is it easy to use, understand, relevant, shareable/shareworthy, unique, consistently growing, well organized .....
Andrew LeniartFreelance JournalistAuthor Commented:
Thank you for your guidance Scott, it's very much appreciated.

I went through the https://www.google.com/business/ page to reclaim ownership of my listing, however, to do so, it would appear I would need to list my home address in order to get mailed a verification Postcard or similar.

I have a phone/fax number I can use to get around displaying my personal home telephone details (which are silent and not publically available) but, It seems there is no way to list a PO Box as a contact address and I don't have (nor need) a rented office space so would need to list my home address.

Do you know who those details visible to?

Just Google admin or the world at large?

I'm not particularly keen on displaying my home address details on Google. How important is it in terms of SEO that those details are correct?
Andrew LeniartFreelance JournalistAuthor Commented:
@Scott,

Just further to the above, I have maintained a very amicable relationship with my previous employer where I was the IT Manager and System Administrator for 18 years,  and it's at their offices (and with their blessing) that those business address and contact details are currently listed.

I'm not understanding why you say it's important that those details be accurate when all I can see when I try to log into that area to manage my details, is the opportunity to change Address and Telephone number details - which then trigger the request to be sent a verification postcard.

Had anyone ever tried to contact me using the details already listed on Google, then my ex-employer would almost certainly have passed those attempts at contact on to me.

Is there anything negative that I'm not realising to just leaving those details as they are currently listed?
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