How to post on Facebook, Instagram, and Twitter efficiently?

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Hello,

I want to start posting about my new business on social media channels (I want to do on Facebook, Insta, Twitter).

My business is about some pics and description (sandwiches & salads). Is there is a way that I post on one of the mentioned channels and it automatically go to the rest and be posted in the proper manner? Or is the most efficient way is to post the same individually in each channel?

Thanks,
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Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
For starting out, your best bet is to post not only individually, but tailor the post to that media so you are not just posting the same thing everywhere.

Do your best to interact with people so your stream is not just a lot of one way posts.  The more interaction you have, the better your traction will be.

Author

Commented:
Hi Scott. Thanks for your comment. So these options that you find here and there on SM settings to automatically share from one platform to another are not a professional approach.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
How much extra time does it take to publish in 2 more places and make it personal?  

Instagram is about a really good looking image and FB is more about community.  

What is going to make your post professional is the content, not how you post it.
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Author

Commented:
It's not a single post. I've got around 50 images and their descriptions. But if you say that's the right way then I want to do it the right way.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
Yes, there are tools that can manage this where there is a basic free level and then a paid level with more features. For a new business, I would rather spend my money on boosting targeted ads.   Then the next set of tools I would invest in are inboud marketing, tracking clients, marketing etc.

Author

Commented:
So you agree that I use any of these tools to save time posting those entries? If yes, please provide me with these paid ones. I want to start using. If no, then I'll do it the manual way since you advise me so.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
With a FB page, you can simply create an album and upload your photos.

I think you may be better off creating scheduled posts where you post 1 item every 3 to 4 days.  That is where to put your description and then link back to your website where you have the entire gallery. This will keep your stream consistent.  Posts like this tend to get passed around more.  Posting too much will have a negative effect which is why I suggest 3 to 4 day interval.

Good luck!
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
I do it manually and on FB I rely heavily on scheduled posts.
Top Expert 2016

Commented:
a service that I use is https://dlvrit.com/pricing middle-tier pricing.
Marketing Technologist
Commented:
Scott's original post is rock solid advice.

Do your best to interact with people so your stream is not just a lot of one way posts.

Don't look at social media as a platform where you can use a shotgun or megaphone approach. Pushing the same content into multiple platforms through a single tool (ex. hootsuite.com), is something only VERY experienced social media marketers should do.  And even for those that use those broadcast tools to coordinate their marketing campaigns, they still have someone who is patrolling the individual social networks and interacting on them in an organic way.

Use a third party tool, but don't let that keep you from actually getting your elbow deep on the social networks themselves.

Each platform should be looked at differently. The way you interact on Twitter is much different than how you interact on Facebook or Instagram for example. The message you post on Twitter, is not the same as the one you post onto Facebook. There are significant differences in the content and audiences.

The key to social media is socializing with your customers, vendors, complimentary products/services, etc. You can socialize in a way that promotes your product, but blatantly advertising your products the same way on each platform is the WRONG way. As the kids would say -- "you're doing it wrong."

Look at each platform differently and integrate your brand into the party. Start mingling. Start talking it up with your neighbors. Wendy's is a case study in how to do social media right. Take a look at the difference between their Twitter and Facebook accounts, specifically in how they communicate:
https://twitter.com/Wendys
https://www.facebook.com/wendys/

Author

Commented:
Thanks Scott for the detailed explanation. Does the same apply for Insta?
Buffer is a great solution to post efficiently to multiple platforms with scheduling and analytics features.

Author

Commented:
yes I'm using Buffer now and extremely happy with its support.

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