Self-training on using Social Media to promote my podcast

You've created a company page with your podcasts name and added new content to it.

Think of the situation in which you start a business that has a small spot in the corner of a large mall. Traffic count outside your store is very low. You could be selling the best widgets at a remarkable price but until the store is 'discovered' it will have to absorb the costs of simply existing and creating newer widgets.

SEO and SMM will only take you so far, a small advertising campaign will probably help immensely. Targeting the advertising is what will make it cost effective. You want to laser focus the ads so that instead of one display of your ad to every user of facebook, if you show it to only .001% of the facebook users that show a preference that matches your target audience will give you better results at a tremendous reduction in cost. The hard part is getting over the initial hump and get a large base of users that by word of mouth you will gain more people than you lose.. This then also raises your search engine rankings which is a snowball effect..